The impact of your website is affected by the design much more than you realise. Direct elements such as usability, content and layout all matter very much but we need to think beyond that. When someone first visits your website they take in the whole screen subconsciously.
Within seconds they will have decided whether to stay and read, or move on to a different site. Our goal is to create a site that is designed to intrigue people so they stay to see what you have on offer.
A website use is constantly evaluating everything that you have on the page. Everything from visual appeal to the actual words. Your site needs to be clean and inviting with a structure that is easy to navigate. Even the colour scheme is important - some colour schemes have a much better use response than others!
The content on your site is also important. What people read will affect their emotions. If your content is too formal it may alienate huge swathes of your audience. On the flip side, if the language you use is too flippant, people may not regard your work as professional. A clear balance needs to be struck. At Mimas Web Services we spend a lot of time analysing the content we place on your website, both for human readability and SEO friendliness. The language must be engaging as well as technically accurate.
Breaking up large chunks of text with graphics, dividers and white space is also important.
You may need to use a lot of words to explain a topic, so breaking these down into discreet headings helps guide the user to the right area, and also helps them if they have to come back to the site to continue reading.
At Mimas Web Services we work carefully to break your content into easy to read chunks.